We’re building the studio we wished we had.
Velvet Avocado started as a frustration, not a business plan. This is the short version of how—and why—it exists.
A while back I was making a short film almost entirely with AI tools. The generation part was genuinely magic. Everything around it was chaos.
My “project” lived in a downloads folder, three browser tabs, a Discord thread, two cloud galleries, and a notes app full of prompts I could never find again. Every model lived on a different platform with a different login and a different credit meter. Keeping one character consistent across a dozen scenes meant hunting for the exact prompt and reference image that worked last Tuesday. The hard part of AI production was never the prompt. It was everything after it.
So I built the thing I actually needed: a desktop studio that treats generations like real production assets—organised, versioned, reusable, and connected to whichever providers do the job best. It lives on my machine, not in someone else’s walled garden. I shared it with a few friends making their own films, trailers and games, and it turned out they all had the same downloads folder full of chaos.
What we believe, in practice.
A few principles guide every decision. They’re less a manifesto, more a set of promises about how the app should feel to use.
Your project lives on your machine. No mandatory cloud, no lock-in, no platform that can disappear and take your work with it. You own the files.
No single model wins at everything. We build around connecting to many providers, so you can route each shot to the right tool instead of betting on one.
A good output isn’t a file you lose in a thread. Characters, locations, prompts and versions become reusable production assets you can find and trust later.
No credit meters, no rate-limit walls, no margin built from your ceiling. Free to download and use—one-time payment beats never-ending subscription.
